Privacy Policy

Information we collect

We may collect personal information when you make an enquiry or reservation, stay with us, visit Dukes London, subscribe to receive news and offers, use our website or otherwise interact with us.

Depending on how you interact with us, this may include:

• Your name and contact details, including your email address, telephone number and postal address
• Information relating to your reservations, stays or visits
• Your preferences and information you choose to share with us
• Communications and enquiries you send to us
• Payment and transaction information, where applicable
• Information about how you use our website

We only ask you to provide information that is relevant to the service or interaction concerned.

How we use your information

We may use your personal information to:

• Manage enquiries, reservations and stays
• Provide services you have requested
• Communicate with you before, during and after your stay or visit
• Send you news, offers and information about Dukes London where permitted
• Personalise and improve your experience with us
• Administer, maintain and improve our website and services
• Understand how visitors use our website
• Maintain appropriate business and administrative records
• Meet our legal and regulatory obligations

We will only use your personal information where we have a lawful basis to do so. Depending on the circumstances, this may include fulfilling a contract with you, complying with a legal obligation, pursuing our legitimate business interests or acting with your consent.

Marketing communications

We may use your contact details and information about your relationship with Dukes London to send you relevant news, offers and other marketing communications where permitted by law.

We use trusted third-party technology providers to help us securely manage guest information and marketing communications.

You can unsubscribe from marketing emails at any time using the unsubscribe link included in our communications or by contacting us at info@dukeshotel.com.

Sharing your information

We do not sell or rent your personal information.

We may share personal information with trusted service providers where necessary to operate our business and provide services to you. These may include hotel and guest management systems, reservation and payment providers, customer relationship management and marketing platforms, website and technology providers, professional advisers and other suppliers acting on our behalf.

We may also disclose information where required by law or where necessary to establish, exercise or defend our legal rights.

Where third parties process personal information on our behalf, we require them to handle that information appropriately and securely.

International transfers

Some of the service providers we use may process personal information outside the UK.

Where personal information is transferred internationally, we take appropriate steps to ensure that it receives a level of protection consistent with applicable UK data protection law.

Cookies and website analytics

Our website uses cookies and similar technologies to operate effectively, understand how visitors use the site and, where appropriate consent has been provided, support analytics, personalisation and marketing.

Some cookies are essential for the website to function. Other cookies will only be used where the appropriate consent has been provided.

You can find further information and manage your preferences through our cookie policy and cookie settings.

How long we keep your information

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected, including to meet any legal, accounting or reporting requirements.

The appropriate retention period will depend on the nature of the information, why we hold it and any applicable legal requirements.

Security

We take appropriate technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

Your rights

Under UK data protection law, you may have rights in relation to your personal information, including the right to:

• Be informed about how your personal information is used
• Request access to the personal information we hold about you
• Ask us to correct inaccurate or incomplete information
• Ask us to erase your personal information in certain circumstances
• Ask us to restrict the processing of your personal information in certain circumstances
• Request the transfer of certain personal information
• Object to certain uses of your personal information
• Withdraw your consent at any time where we rely on consent to process your information

These rights may depend on the circumstances and the lawful basis on which your information is being processed.

To exercise your rights, please contact us at info@dukeshotel.com. We may need to verify your identity before responding to your request.

Complaints

If you have concerns about how we have handled your personal information, please contact us in the first instance so that we can try to resolve them.

You also have the right to raise a complaint with the Information Commissioner's Office (ICO), the UK's independent data protection regulator.

Changes to this privacy policy

We may update this privacy policy from time to time to reflect changes to our services, website, business practices or legal obligations.

The latest version will always be available on our website.

Contact us

If you have any questions about this privacy policy or how Dukes London handles your personal information, please contact:

Dukes Hotel Limited
35 St James's Place
London SW1A 1NY

Email: info@dukeshotel.com
Telephone: 020 7491 4840